May 2025. Enigma Strategic Communications CEO Sven Hughes recently joined the judging panel at Surrey Business School’s inaugural Hatchery Pitch event. Students presented their ventures to a panel of seasoned entrepreneurs, competing for a £500 prize and expert mentoring. The winning pitches came from Executive MBA student Clive Palumbo, founder of MyPrivateAmbulance, and BSc student Muneeb Ahmed, creator of Findiet—a dietary app for Muslim consumers. Hughes praised the high calibre of ideas, calling the event “an engine room for growth in the UK economy.” The Hatchery is SBS’s new incubator initiative designed to nurture student innovation and entrepreneurial leadership across academic levels.