We are a special projects consultancy.
We provide insights, strategy and messaging solutions.
We are committed to delivering ethical influence.
Our clients include:
UK-market analysis and tactical intervention strategy.
US-market audience insights and verbal strategy.
Target audience analysis, segmentation and verbal positioning.
Brand and audience analysis, positioning and verbal strategy.
Russian-market consumer / political analysis and tactical intervention strategy.
Sector and stakeholder analysis, positioning and verbal strategy.
Sector analysis, positioning and verbal strategy.
Sector analysis, positioning and verbal strategy.
Sector and stakeholder analysis, positioning and verbal strategy.
Target audience analysis, positioning and verbal strategy.
Tactical intervention positioning and verbal strategy.
Target audience analysis, positioning and verbal strategy.
Leading PL club: target audience analysis, positioning and verbal strategy.
Target audience analysis and methodological support.
Sector and target audience analysis, positioning and verbal strategy.
Sven Hughes, CEO
Sven Hughes is the creator of several award-winning influence methodologies. He has completed behaviour change campaigns for Prime Ministers, Presidents, Royal households, militaries, governments and corporate clients.
In addition to his client consultancy, Sven advocates for a more accountable strategic communications industry. Alongside regular media appearances, he has been an invited speaker at the House of Lords, RUSI, The Defence Academy of the UK and the NATO-sponsored 'Focus on fake' symposium. He is also the author of three books on the subject of modern influence.
Sven recently won GB Creative Entrepreneur 2023 at the Great British Entrepreneur Awards.
Thought leadership
Informed by real-world experience in 120 countries, over 25 years, The Enigma Engine™ represents the most advanced multi-factor insights and communications system on the market.
Fusing depth audience analysis with dynamic messaging outputs, The Enigma Engine™ is a one-stop campaign solution for clients who need measurable results.
This is the next generation of ethical influence.
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Our chosen charity
Enigma is proud to support Friends of the National Libraries as a Corporate Benefactor. FNL saves our written and printed heritage through acquisition grants to archives, libraries and collections. FNL's contribution to the UK’s national book, manuscript and archive collections is unrivalled. Visit fnl.org.uk for details and to join FNL.