“Enigma’s work was transformational. They profiled and segmented our audiences, then repositioned our brand. ‘In service to soccer’ we can help to strengthen our sport as a force for good across America.”

JT Batson, CEO


“It was through his scientific research and analysis that Sven was able to guide us to one of our most powerful political slogans ever.”

Prime Minister Douglas


“Sven provided focus, imagination and drive when he helped the Daily Mail, under my editorship, to find a voice to market its potential as a force for good. He is exceptionally good at what he does.”

Geordie Grieg, Editor


“Enigma provided us with a deep understanding of our customers’ motivations. Their evidence-based insights enable us to cut through the noise and focus on customer engagement.
A true revelation for marketeers.”

Lucy Goff, CEO

“Enigma Strategic Communications listened to our needs and developed more than an identity, but rather a lifestyle and culture that transcends history and allows the Universe to be part of a movement.”

Beth Fisher, Head of CSR

“Everyone talks about relevancy, but Enigma went further and helped us to build an empathy machine which pattern matched to our fans’ needs – resulting in record growth.”

Catherine Newman, CMO


“Sven is capable of taking strategic decisions quickly. I relished on every occasion the demonstration of his intelligence and capacity to point a strategy in the right direction.”

Prime Minister Sir James Mitchell


“We used Enigma to better-understand our consumers and to redefine our meta purpose. Their work resulted in a complete brand repositioning and is now used to inform key business decisions. The Enigma team delivers step-changing business outcomes.”

Helen Priestley, Brand Director

“Sven Hughes is a brilliant man. His bravery is matched only by his flair and imagination. I can think of no one else in the field of CVE more deserving of recognition. His heroic efforts have produced outstanding results.”

Lord Bell


“Sven helped us to reposition our brand and communicate it to internal, consumer and trade audiences. From strategy to rollout, he was instrumental at all stages. His combination of psychology and marketing savvy is unique and immensely effective. He sells victory.”

Ben Hughes, COO